Hoops is a pink cat.Yoyo is a green bunny.They’re a couple of impish friends.The main goal in life for hoops&yoyo (if they have a goal at all) is just to have as much fun as possible with whatever is happening in each moment.Their primary themes,visually and verbally,are:Spontaneity,Fun,Warmth,and Friendship.All uses of the characters should reinforce these messages.Because hoops&yoyo were born and developed in the world of animation,all creative work should strive to capture the spirit of the characters as they exist there – with the same liveliness,charm,expressiveness,sense of timing,humor and genuineness.

Some numbers:
- millions of e-cards sent since 2002
- multiple millions of consumer impressions on Hallmark.com as spokescharacters,in e-cards,and in other animations
- e-cards consistently among the top ten sent on Hallmark.com
- best selling add-on to Hallmark Flowers ever (hoops with bouquet,Val ‘03)
- consistent and enthusiastic email feedback and participation in website from consumers
- very high “open rates” for email campaigns (a measure for audience familiarity,character appeal,and fan loyalty)

Brand Value

• Direct and indirect expression of the emotional themes of spontaneity,fun,warmth and togetherness
• Consistency with the characters’ voices
• Consistency with the Hallmark brand