Interasia & Associates operates under a “matrix” structure based on geographical market locations and our brand development strategies. A “project initiation team” evaluates and formulates strategies for each project, then we develop an action plan for each territory. A “territory leader” manages local business developments while each brand has a “brand leader” to supervise its development across “territory” boundaries. Such interaction ensures “checks and balances” to ensure maximum market expansion without losing focus in our implementation strategies.